Your website performance is the pillar of online presence and web traffic. Especially when you are a webpreneur, your website loading speed determines the number of sales you will make. Slow loading means few sales. With the increasing number of millennials shoppers who cannot wait for a page to load for more than 3 seconds, speeding is ultimate. Otherwise, cart abandonment and bouncing rates will be your best dishes every day. While there are many causes of slowing down your site, DNS is one of them. However, this should not be the main challenge. Here are three tips you can apply in enhancing your website DNS performance:
Ensure your site is running on a server close to your target audience
Your site speed depends on the location of its hosting servers. A visitor accessing your site in the country your host servers are will experience higher loading speed than ones far from them. In this essence, you should host your website with providers with servers closer to your target customers. This way, it will be easy for the DNS to translate your domain name into IP address. In the process, it will save time for the visitor and enhance your web traffic. Using a cloud hosting provider can be a good option for harnessing your website DNS performance.
Use Caching and Time to Live (TTL)
Caching is an important aspect in harnessing the website performance. By this, you allow web browsers and DNS to store particular information for future lookups. If visitors are visiting your site regularly, the browser and DNS will store that information. So, in the next visit, no DNS server lookups will happen. Hence, the loading speed will be faster. Using the TTL for your queries allows you to determine the duration of a server and operating system can store the cached information. Hence, ensure your domain configuration allows you to harness your TTL to ensure your site speed is high.
Reduce the number of hostnames for your site
Host names are the labels that direct to your domain names. The more hostnames you have, the higher the number of DNS queries before giving the results. For instance, if you have 100 hostnames, the DNS system will perform 100 lookups before giving the first result. This aspect slows down your site loading speed. Hence, if you want your site to load faster, ensure you limit the number of hostnames to your web pages.